Quality worthy of a hug.
We didn't start as a baby brand. We started as the mill behind them.
For years, Prakash Cotex India in Coimbatore has woven muslin swaddles, squares and made-ups for some of Europe's most loved baby brands — held to exacting standards on softness, safety and finish. Hug Swaddle is us, finally putting our own name on that quality and bringing it home to Indian families. Same looms. Same checks. No middleman.
Every Hug Swaddle product is OEKO-TEX® Standard 100 certified, tested free of harmful substances against a newborn's skin. Our organic range is GOTS certified, our factory is independently audited under Sedex SMETA's 4-pillar standard, and our energy is 100% renewable on a net annual basis.
A good swaddle recreates the snug security of the womb. That's the idea behind our name — every wrap is a hug your baby can keep.