NEW LAUNCH

Everything in this collection is new, certified, and made in our own Sulur, Coimbatore facility — the same mill that has supplied muslin to baby brands across Germany and the UK since 2007.

Our signature jabla is a front-opening newborn top that Indian parents have trusted for generations. We've made it from 100% GOTS-certified organic cotton: grown without synthetic pesticides, processed without harsh chemicals, and independently verified from field to finished garment. Every piece is OEKO-TEX® Standard 100 certified — tested free of over 100 harmful substances at Class I limits, the most stringent tier for baby products.

The front-opening design means no pulling over a newborn's head. Flat-lock seams and a tag-free neck mean nothing rubbing against delicate skin. Azo-free, nickel-free snap buttons. A loose ergonomic fit that leaves room for a nappy and doesn't restrict hip movement. And genuine organic cotton behaviour — it gets noticeably softer after every single wash.

Available as single jablas in 9 colours, or as three-piece colour combos at a better price per piece. Use code LAUNCH25 for 25% off your first order.