{"title":"NEW LAUNCH","description":"\u003cp\u003eGive your newborn the gift of unmatched comfort with our 100% premium cotton 'jabla', a thoughtfully designed essential that combines tradition with modern safety. Crafted from ultra-soft, breathable natural fibers, this gentle garment protects delicate skin from irritation while ensuring optimal airflow to keep your baby cool and content. Its signature front-opening design eliminates the stress of pulling clothes over your baby’s head, making dressing and quick diaper changes effortless for both you and your little one. Finished with baby-safe, non-toxic dyes, flat-lock seams, and durable construction that grows softer with every wash, our 'jabla' provides the perfect, irritation-free foundation for your baby’s earliest days.\u003c\/p\u003e","products":[{"product_id":"jabla-mint-green","title":"Jabla-Organic Cotton Newborn Top","description":"\u003cp\u003e\u003cstrong\u003eThe Gentle Choice: Premium 100% Cotton Newborn Jabla\u003c\/strong\u003e\u003cbr\u003ePure Comfort for Your Little One’s First Days.\u003cbr\u003eDesigned with the unique needs of newborns in mind, our signature 'jabla' combines age-old wisdom with modern fabric safety. Crafted from 100% premium-grade cotton, this piece is more than just clothing—it is a gentle embrace for your baby’s delicate skin. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Parents Choose Our Jablas:\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothingly Soft:\u003c\/strong\u003e Made from natural, chemical-free cotton that grows softer with every wash, ensuring zero irritation on sensitive newborn skin.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStress-Free Dressing:\u003c\/strong\u003eFeaturing an intuitive, front-opening design with secure, baby-safe fasteners. Forget the struggle of pulling clothes over your baby’s head; our *jabla* makes changing time quick, calm, and effortless.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnmatched Breathability:\u003c\/strong\u003e Our natural weave promotes optimal airflow, helping to regulate your baby’s body temperature and prevent overheating or diaper-area rashes.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Design:\u003c\/strong\u003e Engineered with flat-lock seams and a tag-less neck to prevent chafing, allowing your baby to sleep and move in complete comfort.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned to Last:\u003c\/strong\u003e High-density, durable cotton fabric that stands up to frequent washing, maintaining its shape and softness through every growth spurt.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eMaterial:\u003c\/strong\u003e100% GOTS-certified organic cotton (or \"soft combed cotton\").\u003cbr\u003e\u003cstrong\u003e Care:\u003c\/strong\u003eMachine washable; retains integrity after every cycle.\u003cbr\u003e\u003cstrong\u003e Safety\u003c\/strong\u003e: Azo-free dyes; lead-free and nickel-free fasteners.\u003cbr\u003e\u003cstrong\u003e Fit\u003c\/strong\u003e:Ergonomic, loose-fit cut for maximum comfort and diaper room.\u003cbr\u003e\u003cstrong\u003e Care Tip:\u003c\/strong\u003eFor the longest life and best softness, we recommend a gentle machine      wash in cold water and air-drying in the shade.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HugSwaddle","offers":[{"title":"Sage Green","offer_id":54131764232502,"sku":null,"price":89.0,"currency_code":"INR","in_stock":false},{"title":"Oatmeal","offer_id":54131780649270,"sku":null,"price":89.0,"currency_code":"INR","in_stock":false},{"title":"violet gray","offer_id":54131799294262,"sku":null,"price":89.0,"currency_code":"INR","in_stock":false},{"title":"Teddy Brown","offer_id":54131803816246,"sku":null,"price":89.0,"currency_code":"INR","in_stock":false},{"title":"Grizzly Brown","offer_id":54131809288502,"sku":null,"price":89.0,"currency_code":"INR","in_stock":false},{"title":"Golden Yellow","offer_id":54131816366390,"sku":null,"price":89.0,"currency_code":"INR","in_stock":false},{"title":"charcoal grey","offer_id":54131819807030,"sku":null,"price":89.0,"currency_code":"INR","in_stock":false},{"title":"Royal Blu","offer_id":54131824001334,"sku":null,"price":89.0,"currency_code":"INR","in_stock":false},{"title":"Heavenly white","offer_id":54131826884918,"sku":null,"price":89.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/1143\/7622\/files\/collage2.jpg?v=1781775904"},{"product_id":"the-gentle-pastels-combo3-piece","title":"The Gentle Pastels Combo(3 piece)","description":"\u003cp\u003e\u003cbr\u003eThis collection offers a soft, minimalist aesthetic featuring clean white, subtle grey, and soothing sage green. 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It is a high-contrast set that maximizes wardrobe versatility, making daily styling simple and effortlessly chic.\u003c\/p\u003e","brand":"HugSwaddle","offers":[{"title":"Default Title","offer_id":54134454190390,"sku":null,"price":259.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/1143\/7622\/files\/urban_combo.jpg?v=1781960348"},{"product_id":"the-meadow-morning","title":"The Meadow Morning(3 piece)","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCapture the essence of the forest with this organic trio of sage green, mustard, and brown. Vibrant yet natural, this combination is perfect for parents who love to dress their little ones in rich, adventurous palettes.\u003c\/p\u003e","brand":"HugSwaddle","offers":[{"title":"Default Title","offer_id":54134458876214,"sku":null,"price":259.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/1143\/7622\/files\/meadow_combo.jpg?v=1781960413"},{"product_id":"the-sky-stone-combo3-piece","title":"The Northern Light Combo(3 piece)","description":"\u003cp\u003eA harmonious palette pairing the depth of blue with the balanced neutrals of violet and white. 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Designed to mimic the snug, womb-like embrace of a mother, this lightweight hammock-style cloth gently rocks your newborn to a deep and peaceful sleep.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e\u003cstrong\u003eMaterial \u0026amp; Feel\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e    Crafted from premium, ultra-soft woven cotton, this fabric is exceptionally gentle on your baby’s delicate skin. The highly breathable material ensures optimal air circulation, keeping your baby cool and comfortable even during warmer months.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e\u003cstrong\u003eDesign \u0026amp; Aesthetics\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e    The cloth features a charming, ditsy floral print with delicate pink and blue flowers on a crisp white background. 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It easily accommodates a wooden separator stick to keep the cradle open and spacious.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e \u003cstrong\u003eEasy to Clean: \u003c\/strong\u003eBabies can be messy, but this cloth is completely machine washable. 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